Straight-out advertising has its place in the world of
marketing; your regular lists of properties for sale show you that. But when it comes to maintaining contact with a client over a long period of time, simply bombarding them with ads will not work. A much more sophisticated communications approach is called for.
Prospex allows you to pursue a ‘top-of-mind awareness’ strategy to market your services to potential clients.
Remember - you are essentially aiming to build a relationship with each individual.
Your communication needs to be very regular, relevant and credible.Prospex is a specialist system that reflects the unique needs of real estate client communication.
Clients need a reason to choose you over other real estate agents. If they know you, trust you and perceive you to be professional and reliable - and have your phone number - you’ll be at the top of their list when it comes to making that call.
Prospex communications are:
retained by clients.
As well as sending out helpful hints and your contact details, think of the other underlying messages contained in the Prospex communication system.
I don’t want to irritate you with junk mail.
I associate myself with professional, high quality material.
I have some idea of your concerns and the realities of your life.
I communicate regularly, and am therefore stable and trustworthy.